Taking inspiration from the parallel Hayward Gallery exhibition ‘Dear Earth’, Planet Summer inspires a call for action and positive change – creating hope and empathy through everyday activism.

We created the visual campaign using a grass-roots illustrative approach to capture a positive atmosphere of community, hope and action with bold and colourful graphic imagery.

Planet Summer draws together a series of powerful perspectives on the climate crisis with talks and events from leading commentators, activists and artists including Greta Thunberg, Mikaela Loach and Rebecca Solnit.

Our campaign creative encapsulates the reputation of the Southbank Centre as a primary cultural destination during the summer months of 2023.