Fizik

We partnered with leading cycling brand Fizik to create a launch campaign for the industry's most innovative performance saddle.

The Fizik one-to-one system analyses rider biometrics with gebioMized® pressure mapping technology, deploying data to print unique customised saddles via Carbon Digital Light Synthesis™

Our film uses a split-screen technique to mirror the two principles of the design, from the vivid colours of diagrammatic data to the atmospheric environment of the Carbon® 3D print lab.

  • Client: Fizik
  • DoP: Kyle Macfadzean
  • Edit: Matt Felstead
  • Grade: Black Kite
  • 3D: Peter Tomaszewicz
  • Sound: Resonate