Developing a creative to express each club’s visual story, our campaign draws from Nike’s engagement with the grass roots of the game.

Representing the spirit of each city through community and fan collaboration, each club creative embodies their local team district with set design and photography.

Elevating Chelsea F.C. through the lens of fashion or reflecting the cultural tapestry of Anfield’s iconic Kop stand, Village Green captured club colours with large-scale flags to complement each district story.