The campaign kicked-off alongside the launch of 2019 FIFA Women’s World Cup, elevating female athletes as leading role models for the game.

Deploying the visual culture of social engagement, we developed a bespoke user interface for each team to create a supercharged fan-based POV.

Placing club crews centre-stage as public curators, we created graphic backgrounds and messaging that draw on the new kit designs to present each club’s unique historical identity.

Village Green worked alongside Nike Europe to realise the full breadth of the project, delivering both the global assets and brand guides for the campaign.