All Nike football kits are manufactured using a recycled material made from plastic bottles, pre-consumer textile scraps and post consumer garments - reprocessed to produce a fine fabric yarn.

Launched on Earth Day ahead of the Euro 2020 Tournament, the campaign celebrates this circular design and sustainable production, encouraging fans to wear their team shirt with added pride.

Exemplifying this garment technology, the campaign was conceived alongside the launch of a new programme to make it easier to search, shop and learn about sustainability at Nike.com.