Launched alongside FC™ 26, the on-pack promotion connected physical product with digital play, supported by in-game integrations that embedded Pepsi’s identity within the FC universe.

The final design fuses FC™ 26’s minimalist, triangle-based visual system with the iconic Pepsi globe, creating a premium can that elevated shelf presence at launch.

Village Green explored multiple creative directions, testing visual territories and shared brand values to identify confident, contemporary approaches that resonate with both football and gaming audiences.