Our brand relaunch positioned the fair to an increasingly globalised design audience, focusing on the offer of new ideas and fresh creativity.

Promoting the show’s breadth of discipline, our relaunch campaign matched materials and connected forms to represent the interface between designer and industry.

Taking the event title as our criteria, the rebrand energised key touch-points from identity and messaging, to content hierarchy and language.

For 2019, Village Green were invited by New Designers once again to create a new campaign story to consolidate their new identity.

Retaining a visual continuity with the previous year’s campaign, we developed a new concept exploring the interaction and fluidity between design practices on show.

The campaign creative acts as an engaging metaphor for the event experience, which allows visitors to move between the different creative disciplines at the fair.