Nurturing their reputation for uncovering unanticipated opportunities, our rebrand positions the company around the culture of creative thinking that lies at the heart of the practice.

We created a BGY acronym to promote character and familiarity, with a new wordmark to underpin the identity system and reflect the heritage of the organisation.

The rebrand seeks to embody Buckley Gray Yeoman architecture – unapologetically joyful and surprising, while also capturing their approach: an architectural practice that behaves like an agency.

Challenging the grid-focused presentation common within the industry, we employed a conversational balance of typography, layout and colour to establish an engaging editorial direction for the practice.