Engaging pre-schools to pre-teens, the programme mixes weekend festivals and holiday installations with large scale activations at the Tate Modern’s iconic Turbine hall.

Communicating a sense of fun and playfulness, our identity brings to life the classic play icon with a family of graphic characters to populate the visitor experience.

Uniqlo Tate Play continues to broaden the Tate appeal to young and diverse audiences, finding new ways to connect people and art.